Showcase Destinations

2021 - Greece 

Following the success of Greece being ECTAA’s preferred Destination 2020, Visit Greece and ECTAA agreed to continue their cooperation. In 2021, Greece becomes ECTAA’s first Showcase Destination ever.  


Together with HATTA and FedHATTA, ECTAA will offer Visit Greece a privileged and tailored-made access to more than 30 Associations of Travel Agents and Tour Operators, which cover most of the outbound markets across Europe.


The COVID-19 pandemic has hugely impacted the travel industry. The COVID-19 pandemic has radically transformed consumer behaviour with respect to their travel and tourism desires and expectations, setting health and safety at the top of their priorities. As the effects of the pandemic decline and borders progressively reopen, prospective travellers are eager to be on the move again but in a context where uncertainty prevails, the role of the travel agents and tour operators will be essential to inform and reassure customers.  


To this aim the Greek National Tourism Office and ECTAA are organising three free virtual showcases (in English) for tour operators and travel agents respectively from BeNeLux, from United-kingdom & Ireland and Sweden & Finland.


As a Showcase Destination, the Greek National Tourism Organisation will become an Allied Member of ECTAA. As part of the services provided, ECTAA will facilitate the contacts of the Greek National Tourism Organisation with the EU institutions and facilitate the liaison with the EU officials, if required. In addition, activities towards stakeholders of the tourism sector present at EU level might be jointly developed.

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