ECTAA Travel Distribution Summit 2026
Context
The ECTAA Travel Distribution Summit is the leading European platform dedicated to shaping the future of travel distribution. It aims to share knowledge, foster high-value B2B networking, and demonstrate to EU decision-makers the diversity, complexity and innovation that define today’s travel industry.
Event
Taking place on 10 - 11 February 2026, at the Hotel Hilton Brussels Grand Place, the Summit will gather 130 senior professionals.
Day 1 includes an afternoon Pre-event Masterclass and an evening networking reception.
Day 2 is the main conference, featuring keynote addresses, panel debates led by experts, and a focused trade exhibition. In addition, three closed-door thematic roundtables (limited capacity) will allow deeper exchanges on key issues.
Topics will include digital transformation, payment innovation, competition, consumer protection, and the evolving dynamics in air, accommodation and multi-product distribution.

Why Attend
Attending the ECTAA Travel Distribution Summit offers unparalleled B2B connectivity for executives, solution providers and policy-makers to exchange views on the policies, technologies, and business models that will define tomorrow’s travel marketplace.
Attendees will:
- Gain Strategic Insight on the most pressing topics in travel distribution, including the readiness of NDC, AI integration (moving from hype to practical implementation), and the evolution of payment solutions and ancillary revenues.
- Stay Ahead of Regulation by receiving the latest updates on the legal framework affecting distribution, accommodation, and short-term rentals.
- Understand the Market Pulse across both leisure and business travel dynamics, supported by expert forecasts and data-led analysis.
- Deepen Expertise through high-level discussions, hands-on sessions, and the exclusive, closed-door roundtables and interactive workshops that move beyond presentations to deliver actionable takeaways.
The networking environment is highly targeted: the diverse audience includes executives from travel agencies and tour operators (retail, corporate, OTAs, and TMCs), national and international trade association leaders, technology innovators and policy-makers. You can extend your network through curated B2B meetings, a high-quality trade exhibition, and a relaxed evening reception.
By confirming your participation early, you position yourself within the conversation shaping the next generation of travel distribution in Europe, with the possibility to join follow-up working groups and ongoing collaboration beyond the event.
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