Communications
04/11/2026 ECTAA Welcomes EU Sustainable Tourism Strategy: A Vision for Balanced, Connected, and Resilient European Travel
Travel agents and tour operators highlight the strategy’s forward-looking framework on balanced visitor flows, seamless connectivity, data-driven policymaking, modernised VAT rules, and skills.
ECTAA warmly welcomes the European Commission’s newly presented EU Sustainable Tourism Strategy. As a strategic roadmap designed to reinforce the long-term competitiveness, sustainability, and resilience of European tourism, the initiative sets an ambitious direction for destinations, travellers, and the wider travel community.
Travel agents and tour operators highlight the strategy’s forward-looking framework on balanced visitor flows, seamless connectivity, data-driven policymaking, modernised VAT rules, and skills.
ECTAA warmly welcomes the European Commission’s newly presented EU Sustainable Tourism Strategy. As a strategic roadmap designed to reinforce the long-term competitiveness, sustainability, and resilience of European tourism, the initiative sets an ambitious direction for destinations, travellers, and the wider travel community.
Industry is proposing three targeted amendments that achieve the objective of transparency and consumer choice while avoiding the current drawbacks. As the Multimodal Booking Regulation and the Rail Ticketing Regulation form a closely interlinked package, both proposals should be discussed alongside each other.
