Communications
01/07/2025 ECTAA and the Moroccan National Tourist Office (ONMT) sign a two-year strategic partnership
ECTAA is pleased to announce the conclusion of a two-year strategic partnership with the Moroccan National Tourist Office (ONMT). This collaboration further strengthens the close ties between European travel professionals and Morocco – a preferred destination for many key markets such as France, the Benelux countries and Italy. As part of this agreement, ECTAA and ONMT will join forces to promote Morocco as a destination of excellence, not only by highlighting its most iconic locations but also by showcasing lesser-known regions with rich cultural heritage and strong tourism potential. A particular focus will be placed on Morocco’s sustainability initiatives, which are part of an ambitious national strategy to promote responsible tourism.
July 2025 BUSINESSES NEED GOOD LEGISLATION IN THE EU: THE CURRENT GREEN CLAIMS DIRECTIVE MISSES THE MARK
2 July 2025 As companies that are taking sustainability seriously, we are in favour of rules to tackle greenwashing. In today’s global challenges, companies need good legislation that is workable, predictable and harmonised for all parties. In its current form, the Green Claims Directive does not meet those objectives. It fails to solve the many shortcomings we have been raising for all companies, not only microenterprises. It will discourage companies from communicating legitimate sustainability efforts (greenhushing), diverting critical resources from sustainability innovation to compliance. This undermines the EU's competitiveness and simplification agenda and goals of fostering consumer information. Given the current context, we urge policymakers to oppose the proposal in its current form.
Recognising that tourism has been “badly hit” by the COVID-19 crisis, ECTAA is pleased to see that Tourism Ministers are eager to use the EU Recovery Fund for tourism. ECTAA also welcomes their support for a “harmonized solution” for refunding travel packages, including vouchers (link).