Communications
19/01/2026 ECTAA and CzechTourism announce strategic partnership with Prague meeting in May
ECTAA,and CzechTourism, the national tourism authority of Czechia, have agreed to strengthen their cooperation through a strategic partnership. This collaboration will culminate in ECTAA's general meeting in Prague in May 2026, an important milestone that underscores the growing significance of Czechia as a destination for both leisure and business tourism.
On behalf of the European Tourism Industry Coalition, representing a broad ecosystem of travel and tourism businesses across Europe, we wish to express our collective position on key issues currently under discussion during the trilogue negotiations on the revision of the Package Travel Directive (PTD).
The tourism industry plays a vital role in Europe’s economy.Almost 1 in 13 enterprises in the EU business economy belonged to tourism industries, employing 12.3 million persons, fostering regional development, and contributing to Europe’s global competitiveness. Any revision of the PTD must therefore ensure legal clarity, proportionality, and a harmonised internal market, avoiding unnecessary administrative burdens that could undermine the sector’s recovery and resilience.
