Latest news
04/11/2026 ECTAA Welcomes EU Sustainable Tourism Strategy: A Vision for Balanced, Connected, and Resilient European Travel
Travel agents and tour operators highlight the strategy’s forward-looking framework on balanced visitor flows, seamless connectivity, data-driven policymaking, modernised VAT rules, and skills.
ECTAA warmly welcomes the European Commission’s newly presented EU Sustainable Tourism Strategy. As a strategic roadmap designed to reinforce the long-term competitiveness, sustainability, and resilience of European tourism, the initiative sets an ambitious direction for destinations, travellers, and the wider travel community.
Travel agents and tour operators highlight the strategy’s forward-looking framework on balanced visitor flows, seamless connectivity, data-driven policymaking, modernised VAT rules, and skills.
ECTAA warmly welcomes the European Commission’s newly presented EU Sustainable Tourism Strategy. As a strategic roadmap designed to reinforce the long-term competitiveness, sustainability, and resilience of European tourism, the initiative sets an ambitious direction for destinations, travellers, and the wider travel community.
26/10/2026 ECTAA and GNTO join forces to strengthen Greece’s ties with the European travel industry
A short but ambitious partnership will put Greece in the spotlight as ECTAA’s Showcase Destination for the remainder of 2026, combining destination promotion, industry dialogue and high-level networking opportunities.
ECTAA and the Greek National Tourism Organisation (GNTO) have signed a partnership agreement to strengthen connections between Greece and Europe's travel agents and tour operators. Running until 31 December 2026, this cooperation will build on a series of targeted initiatives designed to showcase Greece's tourism potential and foster closer relations with the European travel distribution sector.
09/09/2026 ECTAA calls for a Passenger Package that delivers real choice for consumers
Following the European Commission’s adoption of the Passenger Package in May, ECTAA has set out four priorities to ensure the proposals deliver what European travellers need: more choice, genuine transparency, easier comparison and better access to rail and multimodal journeys.
ECTAA supports the Package’s ambition to make rail and multimodal travel easier to find, compare and book. Independent travel intermediaries – travel agents, tour operators, online travel agencies, ticketing platforms and other distributors – are essential to achieving this. But to deliver on these ambitions, travel intermediaries need the right conditions.
Following the European Commission’s adoption of the Passenger Package in May, ECTAA has set out four priorities to ensure the proposals deliver what European travellers need: more choice, genuine transparency, easier comparison and better access to rail and multimodal journeys.
ECTAA supports the Package’s ambition to make rail and multimodal travel easier to find, compare and book. Independent travel intermediaries – travel agents, tour operators, online travel agencies, ticketing platforms and other distributors – are essential to achieving this. But to deliver on these ambitions, travel intermediaries need the right conditions.
Showcase Destination 2026 - Greece
